I am Jef

I Write

The goal of any marketing plan is to sell. Overly creative, flowery language doesn’t mean anything unless it sells. Mundane, tedious sentences don’t mean anything unless they sell. If your marketing doesn’t result in a positive return on investment, you’re wasting your money and I’m wasting my time.

A series of sales letters helped take a local company national. A direct-mail/outdoor campaign helped a new charter school reach its enrollment goal in an extremely short time period. An all-media onslaught helped a global company move a quarter million more units over the previous year. These are things I recently did for others. What can I do for you?