Metro Health - Walk Without Wincing

The Situation

Metro Health enlisted The Image Group to rebrand themselves. I joined the project shortly after the rebrand was rolling out, and what was once Metropolitan Hospital needed to create general awareness of the new Metro Health brand for each of its divisions.

The Solution

A series of billboards introduced the Grand Rapids area to the new Metro Health, and friendly, occasionally fun headlines communicated the warm personality of the brand. This particular billboard let me fulfill a life-long dream of bringing alliteration to the health-care industry.

The Result

Metro Health rolled out their new brand to overwhelmingly rave reviews. I worked with this client on a number of different projects in multiple media, including radio and television, but this alliterative billboard still stands out as my favorite.