I am Jef

Familiar, Appropriate Queries

What’s a copywriter?
“Copy” is nothing more than a stupid word for “words.” “Copywriter” means “Word writer.” I am not a trademark lawyer.

How do you pronounce your last name?
Goodger.

A little more specifically?
Like a badger. But good.

When I meet you, I’m going to be frightened by your youthful appearance. Can you calm my fears?
I am older than most think. I am a university graduate who has run this business since 2006 and worked in the industry for years before then. Any failure to exceed your expectations will be an anomaly due to an utter lack of talent and ability. Leave age out of this.

I expect you to design, too. Do you?
No, but I work with talented designers who do. I can arrange it for you.

You write websites? What language do you use?
English. I don’t code or design websites, but I work with talented people who do. I can arrange it for you.