PBA Marketing Sizzle Reel

The Situation

The PBA was seeking a new TV rights deal beginning with the 2026 season and needed a sizzle reel to play for potential partners showcasing the excitement of professional bowling.

The Solution

An 87-second, high-energy piece to show that bowling can indeed be exciting. Highlights are mostly from the past couple seasons but also include legendary moments (“Who do you think you are? I am!”) to retain some level of familiarity.

The Result

The PBA debuted on The CW in February of 2026 with a two-year deal.