Professional Bowlers Association Pre-Game Shows

The Situation

The Professional Bowlers Association produced 10 broadcasts on The CW in 2026. Prior to those broadcasts, which only feature five bowlers (in most cases), full-field qualifying and match-play rounds separate the best and determine who those five bowlers will be. How can the PBA inform people about the upcoming telecasts?

The Solution

Pregame shows, using CW announcers Rick Allen, Kyle Sherman and Taryn Hatcher, give fans a look at how the finalists reached the top five and what to expect during the telecast.

The shows are distributed through the PBA’s social-media platforms in an effort to intrigue existing fans and lure in new fans.

The Result

Steady viewership throughout the PBA’s social platforms as well as The CW’s YouTube channel, which also shared the pregame shows.