Pete Weber, Walter Ray Williams Jr. Retire from PBA Tour Competition
The Situation
Two of professional bowling’s all-time greats, Pete Weber and Walter Ray Williams Jr., announced their retirements on the final day of competition of World Series of Bowling XI.
The Solution
On behalf of the PBA, iamjef quickly put together a press release in advance of the PBA airing on FS1 that night.
The Result
The press release was picked up by multiple online outlets, either as is or adapted into their own features.
Client: Professional Bowlers Association
Writer: Jef Goodger